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AdSpark has acquired DeepSea and Secret Menu, cementing its status as a leading adtech platform by offering a more unified and seamless client experience.

The merger integrates DeepSea’s programmatic advertising capabilities–catering to agencies, independent advertisers, and publishers–and Secret Menu’s expertise in branded content production; including commercials and music videos, diversifying AdSpark’s Adtech Ecosystem to offer businesses an efficient way to engage audiences while providing creative content that resonates.

“We are excited to bring DeepSea and Secret Menu into the AdSpark family,” said JL Erestain, Chief Operating Officer of AdSpark. “By integrating their strengths, we can offer clients a more comprehensive solution for both programmatic and creative advertising needs, all within one platform.”

Mell Yazon-Tolentino, the General Manager of Secret Menu, expressed, “Becoming part of AdSpark offers us a unique opportunity to leverage data-driven insights to create bespoke creative solutions that address our clients' challenges and needs. We are confident that this partnership will elevate our capabilities, enabling us to generate fresh, innovative ideas that cater to a broader range of clients and industries.”

AdSpark also introduced their new service: SparkTech, a suite of AI-powered tools designed to help businesses improve performance, increase operational agility, and enhance customer experience.

One of these tools is Generative Response Ads, the first of its kind in the world that was launched in partnership with GMS, an AI and adtech expert.

These AI-driven ads allow consumers to engage in real-time conversations within advertisements, providing tailored responses that match the brand’s voice and messaging. This feature streamlines the customer journey and reduces the number of clicks required for conversion.

“SparkTech is a breakthrough for the adtech industry,” said Raf Del Rosario, Chief Commercial Officer of AdSpark. “By utilizing generative AI, SparkTech allows businesses to provide personalized experiences for customers, ultimately driving results and improving the effectiveness of campaigns.”

With the addition of DeepSea and Secret Menu and the launch of SparkTech, AdSpark is well-positioned to lead the way in delivering integrated advertising solutions for today’s dynamic digital environment.